Online marketing just got easier This book is essential basic training for every small business owner or department manager before they hope to trek deeper into the marketing woods. This book gives you the broad strokes to train you in the basics of what you need to know to survive and thrive with marketing in this digital age. It’s not our parents’ world anymore, where direct mail, TV commercials, and billboards ruled. Now we have to adapt to changes and change fast ourselves, especially in the area of mobile marketing (also covered in this course). More than just this, of course, this book gives you the low-down on all the topics you will need: – Social marketing – Search engine optimization – ‘Paid’ advertising on Google/Facebook, and so on – Creating the perfect website that makes sales – And more …(Lots of tips and tricks on everything from Yahoo Answers to press releases) A word for those whom this book isn’t for: the goal of these tips is that you don’t get seduced by the siren call of all the gimmicks out there. There is always another ‘push button traffic’ tool or ‘magic bullet’ product that will try to get your attention (and money). If you are looking for a ‘get-rich-quick’ book, this is not it. Everything, including your website, requires planning and work – work that doesn’t always deliver return on investment overnight. Each of the seven chapters in Digital Marketing In A Week covers a different aspect of online marketing: – Sunday: Building the ultimate sales website – Monday: SEO: The backbone of any digital marketing strategy – Tuesday: Social media marketing madness – Wednesday: Pay per click (PPC) simplified and explained – Thursday: Mobile optimization and getting mobile users – Friday: Email marketing – why you should do it no matter what – Saturday: Other marketing tricks and tips in the modern world
Affiliate marketing is an income-sharing business between an online merchant and website owner. The site owner places commercials on the website to either assist in selling the merchant’s services or products or to direct potential customers or clients to the merchant’s website. However, this is done in return for profits sharing. There are three approaches to earn cash through this type of marketing: pay per sale, pay per click and pay per lead.
Pay-per-click marketing, each time a potential client or customer leaves the affiliate site by clicking on the website link leading to the dealer’s site, certain amount of money is earned by the affiliate. The amount can differ contingent upon the services or products that agreed upon or advertised. This money may be transferred immediately to the affiliate; it might be transferred at a regular planned time of the month, week or day; or by emailing a check to the affiliate on a regular basis.
Pay-per-sale marketing, this permits the partner or affiliate to earn cash each time a deal is made due to the advertisement placed on the partner’s website. Meanwhile, the affiliate may earn a commission, or a percentage based on the sale’s rate or may earn a flat rate on the sales made, and this is relative to the agreement between the two parties.
TABLE OF CONTENTS
Table of Contents
Chapter 1. INTRODUCTION
Chapter 2. WHAT IS AFFILIATE MARKETING
Chapter 3. START YOUR AFFILIATE MARKETING
Chapter 4. BENEFIT OF AFFILIATE MARKETING
Chapter 5:IMPROVE YOUR SALES
Chapter 6. CONCLUSION
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