Developing a digital banking presence is a daunting task, especially when you consider the financial resources and education needed to achieve telephone, online, mobile, and other digital banking capabilities. Where to start? That’s where this book comes in. It’s a quick and easy read, the tips are simple to implement, and you may even find a little banking humor to help you through the process. There are other books written on this subject, but what is missing is an execution guide. We need a quick and dirty manual that tells us how to implement digital banking services. This is a short, to the point, and action-oriented (rather than theoretical) book. Innovation is certainly required, but it’s not always about technology. Rather it is about using what you already have in different ways to create change. Not every bank or financial institution has huge resources, leadership that supports digital transformation, or fully engaged employees with a digital mindset. So the idea is to provide useful tips that you can execute easily in the current environment of your company – with or without significant investments. Even if your company has been offering digital banking services, this book can help you build out that part of your business further by assisting with areas such as: NEW USERS: How can you best encourage your existing customers to adopt online banking? INCREASED USAGE: How can you get your customers to take advantage of the full range of digital services you provide? IMPROVED SYSTEMS: Technology changes with remarkable speed, and users are always looking for ways to make their lives easier and their banking more secure. As the saying goes, “Life moves pretty fast …” MULTI-CHANNEL BUSINESS NEEDS: How can you seamlessly incorporate your digital banking services with your business model? EMPLOYEE BUY-IN: How can you get your frontline staff to embrace systems they may view as replacing … frontline staff? Understanding Your System: Most importantly, you need
E-commerce Get it Right! Discover the 4 Critical Steps for Building and Marketing a Highly Profitable Start-Up or Existing E-commerce Website… Whether you are a Start-up or if you have an existing e-commerce website that is struggling to make a profit, this book is packed full of the latest tried and tested e-commerce insider secrets, key strategies and practical tips. Full description
SOCIAL MEDIA MARKETING TOOLKIT: Practical Tips, Tools and Tactics for Marketing Success
Author Naya Lizardo offers simple, easy to follow instructions on using a multitude of online service providers and applications. If you’re looking to market a new product or would like to reinvigorate an older one (book, software application, website, etc.) utilizing a social media campaign should be at the forefront of your strategy. There is literally no better way to reach the masses than by using your computer, tablet or phone from the comfort of your home or office.
This guide is geared for users of all experience levels; giving the novice ideas they can master in minutes, and tips the professional can use to enhance their online success. The suggestions are straightforward, practical, and applicable to today’s challenges. Once you’ve consumed the concepts, you’ll refer back to this resource again and again to maximize your marketing potential.
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