Mobile Marketing Misconceptions: Mobile Marketing For A Competitive Edge (Mobile Marketing For Small Business Book 3)

Mobile Marketing Misconceptions

It comes as no surprise that mobile marketing misconceptions are still existent in current times. Despite the warmer reception that it has been receiving, there are still many pundits who are either ignorant of mobile marketing, or do not have a clear idea of its definition and usage.

Why Is It Important? Traditional Marketing Has Always Done The Job
The biggest one, rather unfortunately, is that it really isn’t needed. Companies still look to traditional marketing strategies like print, radio and large-scale promotions and campaigns to increase interest and revenue, and hopefully these methods will still be able to pique the interest of the more powerful word-of-mouth. But if looked at closely, mobile marketing is an extension of word-of-mouth.

Companies who invest in mobile marketing use Facebook campaigns, mobile email promotions and even QR coding to share their information with a 1.2-billion strong demographic who use their mobile devices frequently on a daily basis. Any company not willing to invest in that kind of audience is wasting a great opportunity for growth. This is why small businesses take advantage of this format, especially when 84% of small companies investing affordable rates for this platform are enjoying greater deals of success these days.

Mobile Marketing, Mobile Advertising – It’s All The Same To Me
Terminology is the cause of another myth when it comes to mobile marketing; misconceptions of being referred to mobile advertising can be confusing at times. The difference boils down to one thing: consumer response. Mobile advertising only aims to entice the imaginations and desires of a consumer – they use the appealing content to please customers at face value only. Mobile marketing, however, is a different animal. The target is not just to appeal to a customer, but to encourage them to react (and eventually, respond) to promotions so that they may not only enjoy these perks, but also share their experiences with their network of peers. It’s similar, but the human engagement makes it more interesting.

New Payment Service, Greater Business Opportunities
For businesses, the landscape for purchase channels have changed; and it has come in the form of mobile payment. Apps such as the Starbucks Card (which is a partnership between the multi-national coffee company and Square Wallet, a mobile payment company) have been instrumental in the continuous progression of this medium.

Choosing The Right Platform
There are several known mCommerce platforms currently available right now, with more platforms being discovered on the way. The most common is billing payments through your mobile carrier. Telecom providers in the US like Verizon, AT&T, T-Mobile and Sprint have made this available through Zong, MoPay, PaymentOne and the like. This system allows the user to charge the purchase of items to their postpaid accounts. This is the most common platform used worldwide. Mobile providers also have features where users can send money to merchants or other people, much like what the M-PESA service in Kenya.

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.

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Mobilize Your Customers: Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits

Mobilize Your Customers – Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits Ask anyone, “What is the best form of advertising?” Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn’t it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. In this book, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must. It’s also important to understand the incredibly fast moving trend that is happening globally with mobile devices. Did you know: Mobile traffic has 6 time higher purchase intent than online advertising In 2014 mobile internet traffic will exceed desktop traffic online 60% of mobile phones will be Smartphones at the end of 2012 Consumers spend 23% more time with mobile apps then they do on mobile websites 78% of consumers trust peer recommendations 80% of consumers will decide NOT to buy based on negative reviews One negative review can reduce your revenue by 5%-9% These statistics should help drive home the inevitable truth: You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have tw

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