Email Marketing

Paperback. Pub Date: 2000 Pages: 320 Publisher: John Wiley The most powerful tool for Marketing. Anding. Direct response and building the customer relationships is email. It’s cheap and easy-to-use and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your and and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing. this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You’ll discover the ins and outs of creating an…In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail address too, and so e-mail has huge potential as a marketing tool. This book aims to remind us of this fact, and that as a cheap, easy to use tool, e-mail can be one of your online business’s best assets. The authors are keen to point out that they are not advocating spam (huge numbers of cloned e-mails indiscriminately sent to tens of thousands of people), but targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool you need a strategy rather than a splatter gun, and one chapter of the book talks you through the process of designing one.

You also need to know how to write a good e-mail, and one of the book’s key sections takes you through the do’s and don’ts from the wording of the header right through to how to sign off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. Both can help people feel an affinity with your Web site, while e-promotions offer something free in return for a site visit perhaps money off a purchase for example.

The book explores other avenues too, such as getting mailing lists together, and doing market research to help you improve. Sterne and Priore cover their ground well, write in an easy style, and encourage you to do a lot of thinking for yourself. —Sandra Vogel

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Starting Your Email Marketing Newsletter: A Frugal Business Guide

Every business – no matter how small – needs an email newsletter. This guide simplifies the process of selecting an email newsletter service and getting it started. Real world examples and a selection worksheet will guide you to startup.

You will learn how to save money and simplify the process, so you can do everything yourself.

Included with the book is an evaluation form you can use to compare 3 different email newsletter services, to find the best one for your business.

What’s inside:

  • Why an Email Newsletter?
  • Using Frugal Business Principles for Your Newsletter
  • Beginning Your Search
  • Finding an Email Newsletter Service
  • Evaluating Email Newsletter Services
  • Setting Up Your Email Newsletter
  • Getting the Most from Your Email Newsletter

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Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset

LEARN:: Email Marketing Strategies for Kindle Publishers, Affiliate Marketers, Bloggers and Information Marketers

There’s a popular expression online – “the money is in the list”. Does that mean you should build a list and spam people with offer after offer? Heck no. I say that the relationship is in the list.

An email list can be a vital asset to your online business — as long as you treat it with care. Subscribers are more than a collection of email addresses. They’re a group of people who have a specific interest in your niche topic. Treat them right and you’ll create a lifelong asset.

In “Email Marketing Blueprint” you’ll learn what Steve Scott has done to build engaged email lists that exceed 90,000 total subscribers. (Proof Inside!)

The Secret to Long-Term List-Building Success

The goal of “Email Marketing Blueprint” is simple:

You will learn how to build an email list that gets results — no matter what market you select or what your income goals are. You’ll start by getting into the mind of subscribers, giving them what they want and then using this relationship to grow your online business. The best part? You will learn how to build connections that last for years.

Another thing you’ll discover is how to run an email list that generates income. So it’s the perfect course for any affiliate marketer, Kindle publisher, blogger or information marketer.

If you’ve ever wanted to start a list or if you’re looking to improve your email marketing campaigns, then this is the book for you. What you’ll discover is a step-by-step system to getting results with email marketing.

INSIDE:: Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset

Email Marketing Blueprint” provides the definitive overview of how to build a profitable list.

Inside this guide you’ll discover:

  • Five Pillars of Successful List Building
  • Why “Free” Is the Best Way to Build an Email List
  • Three Long-Term Email Marketing Strategies
  • How to Perfectly Blend Autoresponders with Broadcast Messages
  • 12 Types of Email Marketing Messages (and When to Use Each)
  • How ONE Page Can Build Your Email List
  • Six List-Building WordPress Tools
  • How to Create Compelling, “Click-Worthy” Subject Lines
  • How to Time the Delivery of Email Messages
  • Nine Crucial List-Building Guidelines
  • How to Drive Traffic to an Email List

List-building doesn’t have to be hard. All you need is a step-by-step guide that walks you through the process.

Would You Like To Know More?

Download now and take your email marketing campaign to the next level.

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