The second issue of the Marketing Guide Series will introduce you to the great possibility of Mobile Marketing to reach more customers on a budget. Find out how to target clients and drive them to your homepage, your App, your event, or even your local shop using only a standard mobile device. If you are a beginner this guide will help you with your first steps. You will learn about: – The market potential that you have when beginning and how to master it – How to begin marketing yourself – Finding your perfect mobile marketing niche – How to create the perfect mobile related product that everyone wants – Things you should do and never do – Learning how mobile marketing isn’t just about texting and how to develop it – Building a list – How to maintain a full and on-going presence
The fact that about 6 billion people around the globe have access to a mobile phone and 97% of them are reading the texts right away makes mobile marketing so interesting. Imagine at how many people you can target and this on a very small budget. Some strategies are even free of charge!
Developing a digital banking presence is a daunting task, especially when you consider the financial resources and education needed to achieve telephone, online, mobile, and other digital banking capabilities. Where to start? That’s where this book comes in. It’s a quick and easy read, the tips are simple to implement, and you may even find a little banking humor to help you through the process. There are other books written on this subject, but what is missing is an execution guide. We need a quick and dirty manual that tells us how to implement digital banking services. This is a short, to the point, and action-oriented (rather than theoretical) book. Innovation is certainly required, but it’s not always about technology. Rather it is about using what you already have in different ways to create change. Not every bank or financial institution has huge resources, leadership that supports digital transformation, or fully engaged employees with a digital mindset. So the idea is to provide useful tips that you can execute easily in the current environment of your company – with or without significant investments. Even if your company has been offering digital banking services, this book can help you build out that part of your business further by assisting with areas such as: NEW USERS: How can you best encourage your existing customers to adopt online banking? INCREASED USAGE: How can you get your customers to take advantage of the full range of digital services you provide? IMPROVED SYSTEMS: Technology changes with remarkable speed, and users are always looking for ways to make their lives easier and their banking more secure. As the saying goes, “Life moves pretty fast …” MULTI-CHANNEL BUSINESS NEEDS: How can you seamlessly incorporate your digital banking services with your business model? EMPLOYEE BUY-IN: How can you get your frontline staff to embrace systems they may view as replacing … frontline staff? Understanding Your System: Most importantly, you need
SEO: Discover the Secret Tool to Bring Your Business to the Next Level
Have you always wondered how to boost your rankings in Google and other search engines but simply found it too confusing or complicated?
Have you been frustrated by the level of difficulty posed in competing with other established websites for the those coveted first-page listings?
If you’ve ever tried to use search engine optimization (SEO), but failed to get the web traffic your web content deserves, then you know that learning SEO is confusing, if not outright daunting. There is so much information out there – where to start?
A lot of the advice given on SEO is out-of date, hard to understand or implement for those new to SEO, or simply WRONG!
SEO 2016 is your Comprehensive, Must-Have guide on how to optimize your marketing efforts to produce the greatest outcome, great for those relatively new to SEO, and a great resource for more advanced SEO strategies as well.
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Publisher’s Note: This expanded edition of SEO 2016 includes FRESH NEW CONTENT to bring you up to date with the most current and effective techniques on the market.
In easy-to-follow, plain English tutorials you’ll learn:
SEO Basics & Fundamentals
Simple Content Marketing Strategies to Grab Attract Visitors from Search Engines
Understand How to Generate Money-Making, Traffic-Generating Keywords
Optimize Google’s Algorithms – Panda, Hummingbird, Penguin and Mobilegeddon
Utilize Google Adwords, Google Now and Personalized Search
Best Ways to Use Social Media Marketing to Boost Your Audience
Easy Techniques to Use SEO to Optimize Your Website to Reach Maximum Traffic
How to Create Content that Attracts both Readers and Search Engines
Dozens of Proven, Insider SEO Tips
Find out which Social Network is More Powerful than Any Other for SEO
Discover new Powerful Link Building Techniques
Much, much more!
Check out How Others Have Benefited:
“After searching different blogs/ youtube videos for the past month to learn how to boost my new companies site on Google and other search engines I decided I needed something that includes everything in a much more structured process to follow and this book delivered my just that and has been very easy to learn from so far. I now know how to effectively choose keywords and have thrown away some of the ones I now realize were no good to be using in the first place! I have been able to format my content much better and optimize it more effectively so I am targeting precisely and creating accessible/ unique content. The book also explains how to use social media to improve SEO which is the next step for me now my content is ready 🙂
A great book overall and I really hope to be able to purchase a 2nd book from Kenneth Lewis soon to take me through the more advanced levels of SEO..” – Dean, October 2015
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