The complexities of marketing via email causes many people to shy away from it. However, if you arm yourself with the necessary knowledge, it can be an invaluable tool for growing your business.
Do not annoy your subscribers with an obnoxious “Buy now!” approach. This is not a very effective approach. This spammy-sounding way of writing may cost you customers. Build a strong relationship with your customers to ensure they respect you and what you sell. They will be thankful for this and may even purchase something from you.
Implement different sorts of resources and gain as much knowledge as possible about email marketing. Books are available in libraries and online. You may even be able to find a local workshop or class to get hands-on teaching to help you learn.
Make use of A/B testing for variations on your subject lines. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. You will learn which subject lines have the best open rates and which ones people ignore.
You should have people who would like to receive your emails double opt-in. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Don’t send more than one email marketing message per week. Your readers most likely are busy and probably have many messages daily. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.
Have your customers opt-in before you send them bulk email. If this isn’t done, you’ll have a risk of losing your customers’ trust and their interaction with you, which can cause your business to have a bad reputation. Some ISPs and web hosts will also refuse to do business with you, which isn’t exactly good for a business that relies on the internet for survival.
Teach yourself what not to do by scoping out some spam. Get a free account and post your email address and you will get spammed. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your email marketing campaign. Taking measures to stand out from spammers will boost the credibility of your brand.
Provide customers with some incentive in your emails to them. Customers who get something out of working with you are more likely to buy from you. Offering coupons, discounts, sales or free shipping only available to email subscribers is a great way to keep them on your opt-in list.
Place a basic call to action within your emails. The people that receive your emails need to know what’s expected of them. Include obvious links with instructions on how your readers should proceed once they get to your site. You may want to include these near the top, as well as the bottom, of your emails.
On your sign-up page, give your customers the option of providing their first name. This allows you to personalize the message to each subscriber. This will cause your emails to appear personal, and therefore not like spam, which will appeal to the reader.
This article should have given you the knowledge you need to help you create a campaign which will help you reach your goals. Use what you’ve learned in the above article to improve your site’s visibility and profits.